Activia: The Story Behind The Name

Brand naming is an essential part of creating a successful brand identity, and one great example of this is Danone’s Activia. Activia was developed to drive strong association with an active lifestyle which can be achieved with the consumption of probiotic yogurt.

The Science of Sensation

Xience: A breakthrough in medical technology. Brand Acumen reveals its etymology and relevance., Bill Smith posted on the topic

Activia Probiotic Dailies Strawberry And Blueberry Yogurt Drink - 8-3.1 Fl. Oz.

Activia Plain Yogurt Review - Eat Clean Sharing

Bill Smith on LinkedIn: #brandacumen #branding #naming #brandidentity #brandbuilding #name…

Activia: The Story Behind The Name

Activia: The Story Behind The Name

Activia: The Story Behind The Name

How Activia went from stodgy digestive aid to trendy wellness brand

Activia TV Commercial Dare to Feel Good featuring Shakira

Bill Smith

EWG's Food Scores Dannon Activia Activia, Fiber Probiotic Lowfat Yogurt, Strawberry, Strawberry

What is Igenity and its identity?, Bill Smith posted on the topic