BALMAIN X H&M

H&M and Balmain’s luxe-meets-mass collaboration played with highlights from Balmain’s first eight seasons under Olivier Rousteing’s creative leadership, creating a retrospective range that made very clear that Rousteing and his team had managed to construct a unique, recognizable Balmain DNA within a very short period of time. Long lines, excitement and a rapid sell-out of the entire collection helped prove that the historic Parisian house's new style and attitude was something that young consumers across the world were hungry for.

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