Localizing Smells: How Different Cultures Perceive Scents

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

They Hunt. They Gather. They're Very Good at Talking About Smells

The New Halloween Scare: 'Oh, My God, That Smell Was Gross.' - WSJ

Our sense of smell is influenced by culture - McGill Reporter

Smell, Olfaction, Odor Perception, Aroma

I've been Scent from the Past: 17th and 18th Century Perfumes

CABINET / Notes on Scent

Smell, Olfaction, Odor Perception, Aroma

Localizing Smells: How Different Cultures Perceive Scents

What the Nose Knows: The Underappreciated Olfactory Sense - The

PDF) The perception of odor pleasantness is shared across cultures

Why am I attracted to the way my husband smells?