How Hasbro's Play-Doh Remains Hugely Successful, 60 Years Later
By A Mystery Man Writer
Last updated 17 Jun 2024
![How Hasbro's Play-Doh Remains Hugely Successful, 60 Years Later](https://content.fortune.com/wp-content/uploads/2016/02/play-doh-town-3-in-1-town-center-playset_front.jpg?resize=1200,600)
Iconic Play-Doh brand is still a popular seller in the toy aisle, even though it's 60 years old. The secret of its appeal.
Iconic Play-Doh brand is still a popular seller in the toy aisle, even though it's 60 years old. The secret of its appeal.
Iconic Play-Doh brand is still a popular seller in the toy aisle, even though it's 60 years old. The secret of its appeal.
![How Hasbro's Play-Doh Remains Hugely Successful, 60 Years Later](https://tf-cmsv2-smithsonianmag-media.s3.amazonaws.com/accounts/headshot/dave.png)
The Accidental Invention of Play-Doh, Innovation
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TFE/TFE Licensing, October 2023 by aNb Media - Issuu
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![How Hasbro's Play-Doh Remains Hugely Successful, 60 Years Later](https://th-thumbnailer.cdn-si-edu.com/0gHXCHn-kohBrLb2R3JWUmBr0O4=/fit-in/1072x0/https://tf-cmsv2-smithsonianmag-media.s3.amazonaws.com/filer/77/20/77206866-9739-442a-8742-f59383858ea7/play_doh_sub_shop.jpg)
The Accidental Invention of Play-Doh, Innovation
Hasbro on X: Take a look inside the history of #PlayDoh products
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![How Hasbro's Play-Doh Remains Hugely Successful, 60 Years Later](https://i0.wp.com/www.actionfigureinsider.com/wpress/wp-content/uploads/2016/09/RobotOvenBranded.jpg?resize=800%2C644)
Action Figure Insider » @Hasbro 's Iconic PLAY-DOH Brand
![How Hasbro's Play-Doh Remains Hugely Successful, 60 Years Later](https://mms.businesswire.com/media/20160916005039/en/544728/5/FlyingCarBranded.jpg)
Hasbro's Iconic PLAY-DOH Brand Celebrates Its 60th Birthday on
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