Activia builds a base of wellness-focused consumers

Look at the website of Activia, a brand of Broomfield, Colo.- and White Plains, N.Y.-based Danone North America, and you might assume you’ve searched for wellness advice. The page features a tab for health professionals, as well as ones saying “What is gut health?” and “What are probiotics?” Unlike other yogurt brands that might focus on their quirky flavor offerings or kid-friendly formats, Activia is all about the gut. The brand’s product lines boast probiotics and gut-health benefits with the idea that food can do . . .
Look at the website of Activia, a brand of Broomfield, Colo.- and White Plains, N.Y.-based Danone North America, and you might assume you've searched for wellness advice. The page features a tab for health professionals, as well as ones saying What is gut health? and What are probiotics?

Next Generation Functional, PDF, Food Allergy

Activia builds a base of wellness-focused consumers

Activa Naturals Maitake Mushroom Supplement - 120 Veg. Capsules with Grifola Frondosa Mushrooms : Health & Household

Danone North America's plant is a master of flexibility

Synbiotics in the mainstream? Danone boosts Activia Probiotic Dailies line with prebiotic fibers

Danone Nutricia S.p.A. Società Benefit - Certified B Corporation - B Lab Global

Activia builds a base of wellness-focused consumers, 2021-05-26

Slideshow: The trends culturing yogurt innovation, 2020-07-01

How a Microbiome Company Runs a 7-Figure Ambassador Program - Shopify Philippines