Toilet paper rolls in the US are steadily shrinking. This is why, The Independent

However, consumers are still paying the same price

It's not your imagination: Toilet paper is shrinking

Shrinkflation: Pre-pandemic toilet paper v toilet paper I bought yesterday from Costco. : r/ABoringDystopia

Here's How Much We Could Save the Planet by Ditching Toilet Paper

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Is inflation leading to smaller toilet paper rolls or less toothpaste in the tube?

Here's How Much We Could Save the Planet by Ditching Toilet Paper

Biologists in slow and steady race to help rare tortoise species

No, you're not imagining it — package sizes are shrinking

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It's not your imagination: Toilet paper is shrinking

Toilet Paper Rolls Are Getting Smaller. Blame the Fed.