WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA
By A Mystery Man Writer
Last updated 21 Jun 2024
![WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/684567/539_main.jpg?w=1280&ar=default&fit=crop&crop=faces,edges&auto=format)
The UK’s Advertising Standards Authority (ASA) has asked wet wipe company WaterWipes to stop advertising itself as the “world’s purest wipes” due to the tagline being misleading.
![WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA](https://www.classaction.org/media/waterwipes-product.jpg)
WaterWipes Far From '100% Biodegradable' as Advertised, Class Action Claims
![WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA](https://ireadlabelsforyou.com/wp-content/uploads/2020/01/babys-leg.jpg)
WaterWipes Baby Wipes: You Need to Know This!
![WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA](https://www.adweek.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-23-at-9.56.38-AM-1240x653.png.webp)
ASA - Recent News & Activity
![WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA](https://kellylynneblog.files.wordpress.com/2014/08/baby-wipes.jpg)
Baby Wipes – Kelly Lynne
![WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/669468/shell_asa_ad_ban.png?w=1280&ar=default&fit=crop&crop=faces,edges&auto=format)
ASA rebuts accusations it's not fit for purpose against greenwashing
![WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/77017/fortniet.png?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Creative Ad Campaigns & Commercial News
![WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/10557/black_card.jpg?w=940&ar=2:1&fit=crop&crop=faces,edges&auto=format&q=20&dpr=3)
ASA - Recent News & Activity
ASA - Recent News & Activity
![WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA](https://dev.rodpub.com/images/251/163_main.jpg)
National Advertising Division Recommends WaterWipes Discontinue No. 1 Diaper Rash Claims
![WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/1486/cached.offlinehbpl.hbpl.co.uk/news/OMC/pjimage(13)_1.jpg)
ASA - Recent News & Activity
Recommended for you
-
Waterwipes Plastic-free Textured Unscented 99.9% Water Based Baby21 Jun 2024
-
WaterWipes - Summit International Medical Technologies, Inc21 Jun 2024
-
Waterwipes Sensitive Bio Baby Wipes 60's21 Jun 2024
-
Omnicom wins global AOR duties for WaterWipes21 Jun 2024
-
WaterWipes® Baby Wipes are Now 100% Biodegradable and Plastic-Free21 Jun 2024
-
waterwipes21 Jun 2024
-
ECO WAVE Baby Wipes, 100% Compostable Eco-Friendly Bamboo Water Wipes, Unscented, Hypoallergenic, Vegan, Alcohol-Free, Suitable For Sensitive Skin, 384 Wipes - Yahoo Shopping21 Jun 2024
-
WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented & Hypoallergenic for Sensitive Skin, 540 Count (9 packs), Packaging May Vary21 Jun 2024
-
Water Wipes - 28ct – Fluffaholic21 Jun 2024
-
Dunnes Stores White Waterwipes Bio Baby - 12 Packs x 60 Wipes21 Jun 2024
You may also like
-
Adjustable Cake Decorating Stand, Turntable Cake Stand - China Revolving Cake Stand and Turntable Stand price21 Jun 2024
-
Delicate Boughs - Elegant Photo Christmas Card Templates – EW Couture Collection21 Jun 2024
-
Soft Cotton Yarn, Crochet Yarn, Crocheting Yarn, NAKO Calico, Amigurumi Yarn, Summer Yarn, Baby Yarn, Yarn, Amigurumi Yarn, Turkish Yarns,21 Jun 2024
-
PLASTISOL VS DISCHARGE INK PRINTS - Culture Studio21 Jun 2024
-
solacol Mini Fridge with Ice Maker 3D Rose Ice Die Single Cavity21 Jun 2024
-
Car Seat Covers for Vehicle for Women, Car Accessories for Women21 Jun 2024
-
Sweet 14th Birthday Gifts for Girls Blanket 60x50, Sweet 14 Gifts for Girls - Best 14th Birthday Gift Ideas - Funny Gift for 14-Year-Old Girl - 14th Bday Party Decorations for Women21 Jun 2024
-
Swell-X21 Jun 2024
-
Cherry Blossoms Pressed,pressed Flower,dried Flower,dry Flower21 Jun 2024
-
Colores Para Colorear21 Jun 2024