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As ad-funded CTV goes global, marketers should consider 'silver

By A Mystery Man Writer
Last updated 14 Jun 2024
As ad-funded CTV goes global, marketers should consider 'silver
TV ads have long targeted “the demo” — namely, 18-49-year-olds. But the rise of addressable TV could unlock the value of older viewers worldwide.
As ad-funded CTV goes global, marketers should consider 'silver
Why does CTV advertising still feel like a guessing game? - Liu
As ad-funded CTV goes global, marketers should consider 'silver
As consumers flock to streaming TV, CTV ads prove more effective
As ad-funded CTV goes global, marketers should consider 'silver
TV Advertising Blog - Marketing Architects
As ad-funded CTV goes global, marketers should consider 'silver
11 Benefits of CTV Advertising
As ad-funded CTV goes global, marketers should consider 'silver
Transforming Advertising: The Proven Effectiveness of Connected TV
As ad-funded CTV goes global, marketers should consider 'silver
VW, Anheuser-Busch and Colgate-Palmolive predict majority of TV ad spend will move to CTV within three years
As ad-funded CTV goes global, marketers should consider 'silver
CTV advertising Archives - Silverpush
As ad-funded CTV goes global, marketers should consider 'silver
Here's Why you Should be Advertising in CTV in 2023
As ad-funded CTV goes global, marketers should consider 'silver
CTV advertising Archives - Silverpush
As ad-funded CTV goes global, marketers should consider 'silver
CTV advertising Archives - Silverpush
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