BMW's New CEO Is Doubling Down on the Strategy That Got the Last CEO Ousted

Good luck with that BMW, good luck with that Mini, and wow, a Mitsubishi dealer is going to need a hell of a lot of luck with that. All that and more in the Morning Shift for July 22, 2019.

On BMW Tech, VW Golf R Variant, Hyundai Elantra, and More

BMW names Oliver Zipse as new CEO

Chris Brownridge: behind the wheel of a greener image for BMW, Automotive industry

BMW Motorrad CEO Markus Schramm Interview Part 1

BMW says diversifying risks does not mean it is leaving China

Report: BMW's electric vehicle timeline update, too little too late

BMW CEO warns against electric-only strategy

You've Been Hired As Buick's New CEO: What Would You Do?

BMW dealer council leader: Capitalizing on record 2023 sales

BMW's Electric Strategy Makes No Sense

BMW CEO warns against electric-only strategy

6 Key Points About The Digital Marketing Strategy Of BMW