Backstory: The battle royal between Asian Paints and ICI

Set up in 1942 as a partnership firm by four friends, Asian Paints had taken on entrenched multinationals as well as local competitors to emerge as India’s largest paints company, almost twice the size of its nearest competitor Goodlass Nerolac.

Prometheus Bound by Peter Paul Rubens and Frans Snyders – Joy of Museums Virtual Tours

CASE STUDY.pdf

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III The Art of South and Southeast Asia - Metropolitan Museum of Art

Famous Brands - Asian Paints

Backstory: The battle royal between Asian Paints and ICI

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Bloomsbury Academic New Books Catalogue Jan-Mar 2023 by Bloomsbury Publishing - Issuu

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