Activia hopes to fizz up sales with live culture smoothies
By A Mystery Man Writer
Last updated 27 May 2024
Danone's yogurt giant Activia is entering the fermented food and drink category with new Live Culture Smoothies claiming to offer consumers a gut health boost.
Danone
Danone's Activia yogurt - Danone
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Activia loves shaking things up. So they blended billions of live & active probiotics with juicy fruit, veggies and seeds, all with 0g added sugar.
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Yogurt Products and Fermented Drinks
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Yogurt Products and Fermented Drinks
Activia hopes to fizz up sales with live culture smoothies
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