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What Nestlé's attempt to trademark the shape of a KitKat teaches

By A Mystery Man Writer
Last updated 07 Jun 2024
What Nestlé's attempt to trademark the shape of a KitKat teaches
The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.
What Nestlé's attempt to trademark the shape of a KitKat teaches
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What Nestlé's attempt to trademark the shape of a KitKat teaches
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